Protecting Scotland’s Youth This Summer
The 2025 Crimestoppers Scotland Summer Youth Safety Campaign focuses on preventing violence, addressing the dangers of illegal off-road biking, and promoting prosocial behaviours amongst scotland’s young people as they head into the summer holidays. Launching a bold, nationwide initiative that puts safety, community, and positive choices front and centre.
With strong backing from Network Rail Scotland, Police Scotland, local authorities, and grassroots youth organisations, this youth safety campaign ensures young people across Scotland receive the guidance, resources, and encouragement needed to stay safe and speak up 100% anonymously through Fearless.org.
Campaign Launch at Kilmarnock Station: A Community United
The campaign officially began on Saturday, 21st June, at Kilmarnock Train Station, coinciding with the start of the school summer break. This symbolic launch brought together:
- Local youth from Ayrshire and beyond
- Police Scotland community teams
- Youth engagement officers
- Network Rail safety advocates
- Volunteers and Fearless ambassadors
Interactive sessions, live music, and social media-ready content helped spread key safety messages in a format that resonates with Gen Z and young Millennials.
Key Safety Focus Areas for Summer 2025
1. Violence Prevention
Reduce the rise in seasonal violence by helping young people:
- Recognise early signs of conflict escalation
- Choose non-violent resolutions
- Understand the consequences of group influence and peer pressure
- Access safe spaces and support channels
Police Scotland will deliver outreach in communities with elevated youth incident rates, while online content provides accessible guidance on conflict avoidance and bystander intervention.
2. Illegal Off-Road Biking Dangers
Across Scotland, illegal off-road biking poses serious risks. This youth safety campaign targets:
- Urban and semi-rural hotspots (Glasgow, Dundee, Lanarkshire, Inverness)
- Education around legal off-roading vs. illegal activity
- Real-life stories of injury and loss
- Local authority reporting channels
Workshops offer engaging simulations and virtual reality experiences to demonstrate the hazards of unregulated off-road activity near rail lines, parks, and residential areas.
3. Promoting Prosocial Choices
Nurturing a culture where young people:
- Make decisions that benefit peers and community
- Take pride in supporting others
- Choose to avoid risky behaviours and unsafe environments
- Know how and when to speak up anonymously at Fearless.org
Through our peer-led events, young people will explore decision-making scenarios and the long-term impact of their actions.
Digital Engagement on Youth Platforms
This year’s campaign expands its reach by embedding tailored content on platforms most used by our youth:
- TikTok: Bite-sized content with real stories and youth influencer endorsements
- Snapchat: Geofilter events and safety quizzes with prizes
- Instagram: Reels from youth ambassadors, behind-the-scenes clips, and advice posts
- YouTube Shorts: Short docu-style videos covering topics like friendship and looking out for mates
Fearless on Tour: Community Events Across Scotland
The Fearless outreach van is touring key Scottish regions throughout July and August:
| Region | Event Type | Date |
|---|---|---|
| Glasgow Green | TRNSMT Safety Hub | 12–14 July 2025 |
| Aberdeen City | Youth Zone & Skate Jam | 20 July 2025 |
| Inverness | Highland Safety Festival | 3 August 2025 |
| Edinburgh Leith | Parklife Picnic Event | 10 August 2025 |
Each stop includes free activities, anonymous reporting info, live Q&A sessions, and trusted adults from the Fearless team ready to listen without judgment.
Why Speaking Up Matters
Every young person has a voice. Through Fearless.org, they can:
- Report crimes anonymously
- Share concerns about violence or antisocial behaviour
- Access trusted advice
- Help protect friends and their wider community
Be Part of a Safer Scotland This Summer
This campaign isn’t just a message, it’s a movement. Schools, youth workers, parents, and community leaders are invited to:
- Share posts on social media about youth safety
- Attend local youth safety events
- Start conversations with young people
- Encourage anonymous reporting
Together, we can ensure that Summer 2025 is safe, empowering, and unforgettable for Scotland’s youth.
👉 Visit Fearless.org to learn more or report anonymously
SafeKab and SafeWalk
Everybody deserves to feel safe when travelling, whether by foot or by taxi. In the Scottish Highlands, SafeKab is transforming how people move around, offering reliable, fixed-fare taxis with live tracking, panic buttons, and trusted local drivers. With safety built into every ride, SafeKab provides the reassurance that someone always knows where you are.
For those moments when you’re walking alone (anywhere in the UK) the free SafeWalk feature inside the SafeKab app acts as your digital companion. It lets friends or family track your journey in real time and alerts them if anything feels off. Whether it’s a late-night walk home or a solo run, SafeWalk puts control back in your hands.
If you’re ready to stop taking risks with your personal safety, it’s time to act. Download the SafeKab app today. Use it for safe rides across Inverness and the Highlands, and let SafeWalk guide you wherever you go. Your safety shouldn’t be a luxury. It should be the standard.
